360 CAMPAIGN THE DAY OF THE JACKAL
THE BRIEF
TO CREATE MOTION DESIGNS FOR SKYs ACQUIRED SHOW
‘THE DAY OF THE JACKAL’ THAT COULD COHESIVELY BE ADOPTED INTO A FULL
360 CAMPAIGN, AND UTILISED ACROSS MANY DELIVERABLES WORLDWIDE,
1970s Book cover meets Saul Bass
For the book die-hards
[ INITIAL IDEAS ]
[ TYPE EXPLORATION ]
Fractured letters being pieced back together
[ FINAL ANIMATION ]
[ DELIVERABLES ]
DIGI OOH | GFX FOR PROMO TEASER TRAILERS | GFX FOR PROMO BUMPERS
GFX FOR SOCIALS | CRITICAL ACCLAIMS | PROMO AND CAMPAIGN TYPE ANIMATIONS | TOOLKITS
LIVE INTERRUPTIVE GRAPHICS | CAMPUS SCREEN CONCEPTS | MOTION GUIDELINES
[ DIGI OOH ] DIGITAL ESCALATOR PANELS
Eddie and Lashana chase each other through London
[ DIGI OOH ] D6 DESIGN ITERATIONS
Eddie and Lashana hide behind type
[ IN-SITU ]
[ ON-AIR PROMO]
[ SOCIALS ]
TIK TOK, META, SNAPCHAT, YOUTUBE
[ MONDAY NIGHT FOOTBALL ]
Live interruptive GFX
[ FRACTURE GUIDELINES ]
Guidelines for internal and international use
[ TOOLKIT COMPONENT ]
Animated fractured alphabet
“THE DAY OF THE JACKAL HAS BECOME THE BIGGEST LAUNCH ON SKY, DRAWING A RECORD AUDIENCE OF 3 MILLION IN ITS FIRST WEEK MAKING IT THE BIGGEST SKY ORIGINAL EVER”