NOW F1 SOS CAMPAIGN

[ THE BRIEF ]

‘SKY SPORTS’ HAS ALL THE BIGGEST F1 RACES.

CREATE A TRADE ADVERT THAT MAKES PEOPLE AWARE THAT

ALL OF THESE CAN ALSO BE STREAMED ON ‘NOW’

MOTION BRIEF

 CREATE PIECES OF MOTION THAT SUPPORTS THE CONCEPT;

‘HUNDREDS OF RACES ALL IN ONE PLACE’

[ REFERENCES ]

[ EXPLORATION ]

MOTION TESTS

[ EXPLORATION ]

FACE MERGE TESTS

[ DEVELOPMENT ]

FROM TEST TO EXECUTION

I WORKED CLOSELY WITH THE EDITORS, CREATIVE DIRECTORS AND THE NOW MARKETING TEAM TO SUPPORT IN BRINGING THEIR VISION TO LIFE ON VARIOUS ASPECTS OF THIS PROMO WHERE FACES MERGE, CARS ALIGN, AND BRINGING MY EXTENSIVE KNOWLEDGE OF THE NOW BRAND IN KEEPING THIS ALIGNED AS A TRADE AD

[ EXECUTION ]