IDEATION & PITCHING
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IDEATION & PITCHING *
SKY SPORTS BIG WEEKEND
THE BRIEF
GIVE THE CURRENT ‘BIG WEEKEND’ ADVERT ON SKY SPORTS
A NEWLY REFRESHED LOOK. TO DELIVER A 30s PROMO TEMPLATE
THE ‘BIG WEEKEND’ IS THE BIG TICKET IN TO THE SHOW
THE WEEKEND FEELS LIKE A SPORTS FESTIVAL DAY PASS PACKED WITH A ‘CAN’T MISS’ LINE-UP OF ALL THE TOP ACTION
[ ROUTE 01 ]
[ PROPOSED LOOK ]
STYLEFRAMES
[ PROPOSED OPENERS]
[ PROPOSED LOOK ]
SLATES
[ PROPOSED LOOK ]
ENDBOARDS
THE GRAND STAGE
SKY SPORTS IS THE GRAND STAGE TRANSPORTING YOU FROM ONE ARENA TO ANOTHER
WE USE COURT LINES FROM EACH DIFFERENT SPORT TO MERGE AND BLEND IN TO A BIG WEEKEND ARENA